Friday, March 13, 2020

External Environment Analysis Argos Retailer Company

External Environment Analysis Argos Retailer Company Introduction Founded in 1973, the Argos is one of the largest catalogue merchants in the UK. The company has more than 700 stores and has famous brands such as the Elizabeth Duke, Chad Valley, Bush, and Alba. These brands have featured in products such as the Pro Action, Opticom, Aquarius, Visiq, and Mega Games among others.Advertising We will write a custom research paper sample on External Environment Analysis: Argos Retailer Company specifically for you for only $16.05 $11/page Learn More The company has an active price comparison website and it own television network called the Argos TV (Argos, 2014). Thus, this analytical treatise will provide an explicit analysis of the Argos Retailer’s external business environment. PESTLE Analysis Political In the UK, the government’s regulations, taxation strategies, directives, norms of leadership, and employment regulations are highly flexible for business. The UK is one of the most promising busines s places with remarkable expansion in corporate world. The company has taken advantage of the favourable UK economic condition to expand its market niche. The stable economy of the UK has been a pull factor for the company’s products since the purchasing power of many of its potential customers is high, especially for its food stores (Miller, Vandome, and McBrewster, 2011). Legal The legal system in the UK is very stable and functions on the pillars of serving the interest of everybody equally. However, when carrying out its business, the Argos Company has to keep in mind that it needs to comply with all the business laws of the UK and federal laws as well. Being a tax compliant store, the Argos Company has fulfilled its legal mandate as a business and has the freedom to do trade within the territories of the UK and Ireland (Kluger, 2011). Economic environment Despite the global economic meltdown in 2009, the economy of the UK has recovered from these effects and is currently one of the leading economic powerhouses in Europe. The recent economic boom in the UK has resulted into growth of many businesses due to increased demand for products and services.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Being one of the most strategically located businesses, the Argos Company positioned to benefit from the economies of scale and improved revenues since it has several brands within the UK and Ireland (Miller, Vandome, and McBrewster, 2011). Social environment Many social issues affect any business sector or industry. However, the Argos Company has aligned its services with the target market needs by actively participating in series of corporate social responsibility initiatives. Besides, the products and media services provided by the firm are aligned with the socio-cultural needs of customers in the UK and Ireland. Currently, the firm is investi ng in areas where socio-cultural factors promote its business such as the Argos TV (Kluger, 2011). Technological environment The Argos Company has successfully incorporated online activities within its operations. As one of the leading retailers in the UK, the company has launched the Argos credit card, online shopping portal, and live consumer support centre. Since most of its operations rely on the availability and usability of information technology, the business has applied available technology to develop and maintain the market leader status. All aspects of the firm such as sales, purchases, marketing, management, and operations have been aligned to appropriate and sustainable technology (Baltzan, 2014). Porter’s market forces Threat to market entry It is difficult for any aspiring retailer company to enter into the industry in the UK and Ireland markets and manage to break even easily.Advertising We will write a custom research paper sample on External Environme nt Analysis: Argos Retailer Company specifically for you for only $16.05 $11/page Learn More In the UK and Ireland, the Argos’ business magnitude together with that of its main competitors are well established and would easily enjoy economies of scale to the disadvantage of a new entrant (Wright, 2007). The company is well position to survive in the competitive retail market through gaining form economies of scale and strong customer base. Threat of substitutes Asda and Tesco pose the greatest threat to Argos’ existence and business performance. Tesco has been in the industry for longer period and is well established than the Argos Company. Asda and Tesco have the same products and sometimes offer bigger discounts to customers than Argos. Therefore, Asda and Tesco have the ability to offer an alternative perfect substitute to customers who may be unsatisfied with the prices offered by the Argos Company (Argos, 2014). Power of suppliers Suppliers in th e retail industry have more power owing to the existence of many retailer companies in the UK and Ireland. As a matter of fact, suppliers may instigate market demand and supply variances due to difference in price tags for different retailer products (Wright, 2007). However, the Argos Company has endeavoured to use its deep reservoirs as a strategy for balancing the supply forces in the fragile retail market. Power of buyers Reflectively, the amount of output in terms of turn over sales depends on the buyers’ purchasing power. The higher the purchasing power, the better the turnover in total sales realized over a definite period of time. The Argos’ performance in the UK and Ireland retail industries depends highly on the power of the shoppers.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, the purchasing power determines profitability and probability of survival of a business in short and long term (Kluger, 2011). Fortunately, The Argos has developed a unique market niche from through series of product brands such as the Pro Action, Opticom, Aquarius, Visiq, and Mega Games (Argos, 2014). Rivalry There are several retail companies operating in the same industry with virtually all of them dealing in a variety of retail products and services. For instance, Tesco provides the biggest competition to Argos due to its big market share, affordable prices for its products and expanded network (Kennedy and Ehrenberg, 2007). With many customers looking for good value for their money, quality in service delivery has remained the main basis upon which customers are making their final decision to purchase (Witcher and Chau, 2010). In line with this, the Argos Company has heavily in invested in technological development in its online product platform. Porter’s diamon d analysis Factor conditions The company has strong financial arm besides well trained and highly motivated employees. Besides, the company has diverse portfolio (Miller, Vandome, and McBrewster, 2011). Demand conditions Since most of the Argos products are used on a daily basis by most household, the demand for these products and services have remained high in the UK and Ireland. This has worked to the advantage of the media brand (Baltzan, 2014). Related industries The company has partnered with companies such as the Vanquis Bank to sustain its credit card. Besides, some of the brand has been franchised as an expansion strategy (Kluger, 2011). Strategy, structure, and rivalry The innovative brands such as the Pro Action, Opticom, Aquarius, Visiq, and Mega Games have created an innovative, proactive, and sustainable business environment for the Argos Company (Witcher and Chau, 2010). Yip’s drivers Market drivers The company’s distribution pattern is dynamic and market oriented. The Argos Company is currently the largest retail business in the UK (Argos, 2014). Cost globalisation driver The company has an opportunity for internalisation since its credit card may be used in other parts of Europe. Thus, the company may consider this as an opportunity to expand its stores to other countries (Argos, 2014). Competitive drivers The company has the ability to survive competition from companies such as Tesco by offering discounts since it can still gain from the economies of scale (Witcher and Chau, 2010). Government drivers The UK and Ireland have favourable business policies, political environment, and good infrastructure. This offers favourable business expansion opportunities for the Argos Company (Kluger, 2011; Cheverton, 2004). Value net analysis The company is sensitive to changes in customer preference is demand for its products is sensitive to lifestyle changes. Most of the models of supply chain management at the Argos propose a linear format t o make judgment that marketing within an organization can be described in reference to future expectations. The current assets of the company and structured financial management system will ensure business sustainability (Johnson, Whittington, and Scholes, 2011). CAGE analysis The fair economic environment that has been created within the boundaries of the UK and Ireland has been that which encourages trade. This sustainable trade environment has offered an unlimited access to the market for the Argos stores. The company has earned a segment of the UK and Ireland population that has developed loyalty towards the store because of its promotional activities and friendliness to customers (Baltzan, 2014; Bodily and Allen, 2009). Conclusion The external analysis reveals that the Argos Company has a sustainable business strategy. However, the company needs to respond to the social needs in each brand store. Being a retail company, it needs to make use of the current technology so as remai n on top of the competition. Reference List Argos 2014, About Argos. Web. Baltzan, P 2014, Management information systems: Business driven MIS in Business Driven Information Systems. Web. Bodily, E., Allen, M 2009, â€Å"A dialogue process for choosing value-creating strategies†, Interfaces, vol. 29 no. 6, pp. 16-28. Cheverton, P 2004, Key Marketing skills: Strategies, tools, and techniques for marketing success, Kogan Page, London. Johnson, G., Whittington, R., Scholes, K 2011, Exploring strategy, 9th edn, Prentice Hall, Alabama, Al. Kennedy, R., Ehrenberg, A 2007, â€Å"Competing retailers generally have the same sorts of shoppers†, Journal of Marketing Communications, vol. 7 no. 2, pp. 19-26. Kluger, J 2011, â€Å"Beauty and the Bytes†, Special Commemorative Issue, vol. 16 no. 2, pp. 30-35. Miller, F., Vandome, A., McBrewster, J 2011, Pestle analysis, VDM Publishing, London, UK. Witcher, B., Chau, V 2010, Strategic Management: Principles and Practice, Ce ngage Learning, Alabama, Al. Wright, P 2007, â€Å"A refinement of Porter’s strategies,† Strategic Management Journal, vol. 8 no. 1, pp. 93-101.

Tuesday, February 25, 2020

Writer's Choice Essay Example | Topics and Well Written Essays - 500 words

Writer's Choice - Essay Example The two rooms that houses the two art works have gone through renovation which was completed in 2010, hence the traditional auxiliary lighting has been enhanced with more advanced systems providing sufficient lighting for a decent analysis. The two paintings are embedded onto a velvet wall the Deposition on to a red velvet wall and the other one on a coral colored wall. The two art works convey religious messages as both have the Biblical Jesus Christ, the Deposition at his death and Bastiani’s as an infant. The two painting fosters the textual Biblical story of Jesus through art. First, the Deposition in which the artist shows gloomy characters in the painting are eight; three males and four females, shadowed by a dark cloud hanging above them, and the body of Jesus Christ occupies the center and foreground of the painting. On the near foreground there are human skulls and bones, and on the extreme background there is a clear sky overlooking certain vegetation and buildings, perhaps conveying the existence of a city far from the point of crucifixion. The second painting is livid with characters with the three magi on the fore ground, together with Mary the Virgin and Baby, to the left of Mary there are a male character and female character peeping to the conservations being held by the four. On the middle ground, there is a donkey and girl who seem to be putting on a rather pre modern attire. On the background toward the horizon, there are men on horses and buildings. The painting seems to have been captured in a dome like window common in churches. On the Deposition, the characters show real human emotions as all show deep grief on the death of Jesus Christ, particularly the holy virgin and Saint John are depicted in tearful pose. The magi and the mother and child are perhaps the focus of the artist and the painting. The

Sunday, February 9, 2020

Local Cycling strategy and promotion Assignment

Local Cycling strategy and promotion - Assignment Example Local Cycling strategy and promotion: The former strategy is focused on developing a transportation system that is balanced and safe for bicycles as well. This plan includes the strategies for next 30 years. The later strategy is focused on promoting and establishing the fact that bicycles are safe, popular and accepted transportation and recreational mode. Components of Perth Bicycle Network: The two main local transport networks that come under the jurisdiction of PBN are: 1) Local bicycle routes 2) Principal transport routes Local bicycle routes: This concept is focused on making every street reasonable and safe for bicycle which includes linking quite residential streets by making them safer, attractive and continuous for longer journeys too. The routes developed under the local strategy should have proper pavement markings which do not require the cyclists to hold a map along for navigational guidance. These routes require low cost for implementation and have higher usage. Principle transport routes: This route is dual and of high standard as it includes full separation with lighting in order to ensure safe journey for users. It offers comprehensive and high safety to cyclists as it provides complete separation from motor traffic due to high standard of designing. These routes are generally found in freeway reserves and suburban railway. Although under this strategy, the existing paths and roads network has been improved but there are still some deficiencies. These problems are due to lack of maintenance generally. The hindrance in this strategy and its implementation is due to the development of facilities that are unsuitable to the cycling network development. Following are the problems that require immediate action: 1) Traffic calming leads to the squeeze points 2) Lack of maintenance 3) Kerb ramps of unfriendly nature 4) Traffic signals with unresponsive sensors 5) Dangerous and rough drainage grates 6) hindrance in the use of dual paths 7) spills on the road 8) green routes unsafe due to changes 9) design problems of underpasses and bridges All these issues need consultations with local government and development of different projects would be required for countering these issues (Garrard and Rissel, 2006). Implementation of the network: This is the stage which is focused on developing the route continuity by su ccessive upgrading in the next two stages. Stage one will offer the continuous bicycle routes for allowing access throughout the network by ensuring safety. The second stage will provide increased safety and service level along with enhancing the network. The third and final stage will focus on developing ultimate network by considering and eliminating issues like grade-separation, generic issues, parking facilities, cycle lockers and expansion. Bike Ahead: Bicycle Strategy for the 21st Century (Western Australia) Cycling is increasingly becoming an essential transportation mode in Western Australia. Cycling no more is considered a recreational activity but an alternative for people who cannot drive or own a motor vehicle. The basic document, Metropolitan Transport Strategy (1995), focuses on the importance of alternatives to motor car. Bike Ahead on the other hand suggests several actions required to prove the importance of cycle by ensuring that people would have access to high li ver of services, goods and activities without sacrificing the environment. Perth Bikeplan of 1985 had

Thursday, January 30, 2020

Long period of time Essay Example for Free

Long period of time Essay What Techniques does Dickens use in Great Expectations to gain and sustain his readers attention and interest, and how effective do you find these techniques? Illustrate your answer using examples from the text?  Although Great Expectations was written some 150 years ago it is still being read even today. Dickens grabs the readers attention from the very start and manages to sustain it throughout the book by using a variety of techniques which I am going to explore in more depth. The chapter begins with the introduction of Pip and saying how his name came to be. My Fathers family name being Pirrip and my Christian name being Philip this gives the reader an impression that Pip is youre genuinely average person and the main character will most probably be Pip as he is introduced very sharply in the opening paragraph. Dickens characterises Pip and his tone of voice as learned and precise and uses formal vocabulary which may suggest he has had a good upbringing and his family are strong on manners and respect. Pip then begins to tell the reader that he never knew his parents and has never even seen them in photos let alone real life I never saw my Father or my Mother, and never saw and likeness of either of them Although he had never seen his Mother or Father humour and pathos combine in Pips explanation of how he formed a mental image of his parents The shape of the letters on my Fathers [tombstone] gave me an odd idea that he was a square, stout, dark man with curly black hair Pip is shown as having a very powerful imagination and that he needed to create an image of his Father he never knew from whatever was left of him that he could find, even though it wasnt very promising. In the third paragraph Pip begins to describe the scenery and whereabouts of his location Ours was marsh country, down by the river, within, as the river wound, twenty miles of the sea. Pip describes the area as if a camera was scanning the landscape and that we could see what he was describing which I think is very effective as it makes the reader more involved in the story as if they were there with him. Pips smallness, suffering and vulnerability is emphasised further on in the book At such a time I found out for certain, that this bleak place overgrown with nettles was the churchyard ; and that Philip Pirrip, Georgiana were dead and buried and that Alexander, Bartholomew, Abraham, Tobias and Roger were also dead and buried. This gives the reader a sense of sympathy towards Pip as most of his family are dead and that he hasnt got much in his life. It also gives the reader an impression that Pips days are few as his family hasnt got a good track record of living long and this may worry Pip. The scenery dark flat wilderness and distant savage lair reflects Pips emotional state and feeling of no hope, which backs up the idea that Pips days are few and death may be around the corner. Dickens uses a mixture of emotions to fully gain and sustain the readers interest, and all of the characters have different personalities and physical features. Dickens also uses characternyms as a sharp way to introduce the individuality of the character and by one short phrase or even a word we can create a mental picture of what the character looks like. My name is Jaggers. The reader would feel by reading this that he is a hard, stern man with little emotion and that he has a jagged personality.  Mr Wopsle, the clerk at the church This is a very funny name and Dickens is trying to amuse the reader as the name isnt very common.  Uncle Pumblechock This is also a very funny name and suggests he may be an arrogant person with a posh, pompous personality. Dickens mixes humour with seriousness consistently throughout the course of the book and balances this just right to keep the reader wanting to keep going on and read more. He does this throughout the description of Mrs. Joe and forces the reader into creating their own image of her by saying things which offer little help in knowing what she may look like Not good looking. This is brief but it is backed up by an in-depth description of her personality which may help the reader complete the jigsaw in terms of Miss Joes appearance. He tells us. She must have made Joe marry her and had established a great reputation.. Because she had bought me up by hand. This gives the reader a clear idea of Mrs Joes personality as from those two phrases the reader can gather that she is a very strict, temperamental and bossy woman. Dickens uses a wide variety of techniques to make his novel more enjoyable and for the reader not to want to put it down. He illustrates every scene very well by using repetition, similes and metaphors. He uses repetition as a technique to reinstate his thought and to make the reader almost feel as if he/she is there, as the point has been emphasized twice. It was wretched weather; stormy and wet, stormy and wet; and mud, mud, mud deep in all the streets It also makes us feel as if it has been raining for a long period of time. Another example of Dickens using repetition as a technique to gain and sustain his readers attention is when Pip meets the convict who when talking to Pip uses the word and many times, this shows that he feels over-whelmed by the presence of Pip and a bit scared as he stutters to find words as he uses and a lot. A fearful man all in coarse grey with a great iron on his leg. A man with no hat, and with broken shoes, and with an old rag ties round his head. A man who had been soaked in water, and smoothed by mud, and lamed by stones, and cut by flints, and stung by nettles, and torn by briars; who limped, and shivered, and glared and growled; and whose teeth chattered in his head as he seized me by the chin. Another technique that Dickens uses to devastating effect I feel is the pace as this keeps the reader interested at all times, he builds momentum up to a particular scene by keeping a consistent pace and then slows the pace down when using very descriptive language which creates suspense for the reader and keeps the readers imagination open as to what may happen next. He looked about him with the strongest air. Pulled off a rough outer coat. and. Hat. I saw that his head was furrowed and bald. Long iron grey hair growing on its sides. He stopped in his looking at me, and slowly rubbed his right hand over his head. He sat down on a chair that stood by the fire, and covered his forehead with his large brown veinous hands. Towards the end of the book Dickens does the opposite and uses an acceleration of pace. They had pulled one sudden stroke ahead, had got their oars in, had a run thwart us, and were holding on to out gunwale, before we knew what they were doing. This shows Pip as being excited as he is rushing what he is saying as he is not describing anything in detail and cant to say what happened. Another very good technique that dickens uses in Great Expectations is Dickenss larger than life characters that have been exaggerated to make the story come alive and more believable. A good example is Miss Havisham, as she is regularly described by Pip as some ghastly waxwork from the fair and having dark eyes. She is also described as a skeleton, and someone who had shrunk to skin and bone and having clothes that were faded and lost their brightness. This makes the reader perceive her as a very evil and dead person.  As I can see from his wide range of techniques that are used to great effect Dickens is able to gain and sustain the readers interest from the very start and keeping it going right through to the end of the book which makes Great Expectations so well renowned even today.

Wednesday, January 22, 2020

The Development of a Criminal Mind Essay -- Criminals Crime Psychology

The Development of a Criminal Mind In today’s society, one will find that there are many different factors that go into the development of a criminal mind, and it is impossible to single out one particular cause of criminal behavior. Criminal behavior often stems from both biological and environmental factors. In many cases criminals share similar physical traits which the general population do not usually have. For example criminals have smaller brains than properly adjusted individuals. However biological reasons cannot solely be the cause of criminal behavior. Therefore, one must look to other sources as to how a criminal mind is developed. Social and environmental factors also are at fault for developing a person to the point at which they are lead to committing a criminal act. Often, someone who has committed a violent crime shows evidence of a poorly developed childhood, or the unsuitable current conditions in which the subject lives. In addition if one studies victimology which is the role that the victim plays in the crime, it is apparent that there are many different causes for criminal behavior. Through the examination of biological factors, in addition to the social and environmental factors which make up a criminal mind, one can conclude that a criminal often is born with traits common to those of criminals, it is the environment that exist around them that brings out the criminal within them to commit indecent acts of crime. It is a fact that criminals have a smaller brains than law abiding citizens. Often, offenders share particular physical traits such as, being young males, muscular, having lower than average IQ, and a impulsive personality. Serial offenders are usually hyperactive and difficult children If a person has a low IQ, it is proven to be directly related to their tendency to be commit impulse actions that provide an immediate payoff. For instance, a rape or a mugging would provide a criminal with an immediate payoff. It is proven that crime often runs in families. In fact, chronic criminals are proven to be three times more likely to have criminal children. However, despite this information, scientists have no basis to come to any conclusions with this data. Therefore, one must consider other possible factors that may create a criminal mind, to come to a reasonable decision as to how one is developed. It is prove... ...lity that the victim may actually be partly to blame for the crime that was committed against them. Therefore it is often the environment that the criminal lives in, and the people that around them that influence them into committing a criminal act. In conclusion it is shown through examinations of a average criminals biological makeup is often antagonized by a unsuitable environment can lead a person to crime. Often a criminal posses biological traits that are fertile soil for criminal behavior. Some peoples bodies react irrationally to a abnormal diet, and some people are born with criminal traits. But this alone does not explain their motivation for criminal behavior. It is the environment in which these people live in that release the potential form criminal behavior and make it a reality. There are many environmental factors that lead to a person committing a crime ranging from haw they were raised, what kind of role models they followed, to having a suitable victims almost asking to be victimized. The best way to solve criminal behavior is to find the source of the problem but this is a very complex issue and the cause of a act of crime cannot be put on one source.

Monday, January 13, 2020

The Narrative Technique of Poe’s Horror Stories

Angela L. Rhea Professor Mack ENGL-2327-XQ2 American Literature I February 28, 2013 The Narrative Technique of Poe’s Horror Stories Edgar Allan Poe writes â€Å"The Black Cat† (695) and â€Å"The Tell Tale Heart† (691) in a narrative voice. In writing the stories he uses the narrator to tell about what happened and the acts that were involved when he did what he did. When telling the stories in first person as Poe did, it is hard to determine the real from the false in this type of narrative, as it was with Poe too. He told his stories from the mind of a madman, per se.He tells both stories from the mind of a mentally ill person or from a diseased mind as in â€Å"The Tell-Tale Heart†. The disease had sharpened my senses, not destroyed, not dulled them. (The Tell Tale Hears, 692)He talks about his disease, referring to his alcoholism being a mental disease. He proves many times throughout the story that he is a mad man. He talks about killing the old man b ecause his eye reminded him of a bird, just the craziness of the human psyche. Poe has a way of showing and defining the human psyche in a demonic fashion.And yet at the same time act like he is not mad and that is what any normal person would do if they are bothered by something or someone. And he shows realism in doing these acts because of how he shows the human emotion in â€Å"The Tell Tale Heart†: â€Å"Yet for some minutes longer, I refrained and kept still. But the beating grew louder, louder! I thought the hear must burst. (The Tell Tale Heart, 693) When he was describing the guilt he had after killing the man. He thought it was his heart beating when in fact; it was his own heart pounding and pounding.These events support the idea that he is mad and confirms the fact that we do not know the reliability of the story at all. Edgar Allan Poe chose to tell his stories the way he did so that he would give the impression that he was not trustworthy. This works towards hi s efforts and would not be the same if told in present tense. Knowing this helps with the message of the story the author is trying to get across as in â€Å"The Black Cat†, â€Å"For the most wild, yet most homely narrative, which I am about to pen, I neither expect nor solicit belief. (The Black Cat, 695) Here at the beginning of the story he leaves you wondering about the credibility of the details and curious if you can trust his story. Edgar Allan Poe wants us to experience the mystery and the climax and surprise that he presents in telling the story. He will start the story with what seems to be a hint of honesty. In â€Å"The Black Cat†, he tells you about his childhood, â€Å"From my infancy I was noted for the docility and humanity of my disposition. My tenderness of heart was even so conspicuous as to make me the jest of my companions. (695) Then he immediately tells you of his alcoholism in â€Å"The Tell Tale Heart†. Poe does not suggest that any o f this would label him as a mad man. He is all to proud of himself on how he was able to come up with the plot in â€Å"The Tell Tale Heart† when he stated, â€Å"You should have see how wisely I proceeded with what caution, with what foresight, wit what dissimulation I went to work! † Poe uses the narration to build up the suspense of the stories and how his human nature was pushed to the limits with the old man’s eye and with the black cat and the return of the black cat.He builds up the suspense and then leaves you a bit feeling sorry for him and trying to understand why he did what he did. Then he goes on to act like he has no feeling whatsoever about the killings. The he is almost justified, I mean, wouldn’t you be if you were him? And then human again as he narrates the apparent guilt he felt over the acts as being the key that ultimately got him caught. His mind played tricks on him and he didn’t notice it. http://www. sparknotes. com/lit/po estories/section8. rhtml MLA Citation â€Å"The Narrative Technique Of Edgar Allan Poe†. Anti Essays. 28 Feb. 2013

Sunday, January 5, 2020

Marketing and Woolworth - 1476 Words

What you have to do For this assignment, you are required to: Research into an organisation that you are familiar with Collect relevant information for use in completing the tasks of this assignment To perform the tasks satisfactorily, you need to conduct extensive secondary research using search engines, the useful websites in the Appendix of OTEN learning resources and any other relevant sources of information. This assignment continues from Assignment 1. You may need to refer to Assignment 1 to complete the following four tasks. Suggested response length: 8-10 pages Tasks Task 1 (25 marks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe†¦show more content†¦packaging to be safety and good looking plus easy to use . every product should registered a trade mark for any new brand in market paid the fees for new brand and application to go through to completed . the consultation for the brand company will check if this new macro product will suit Woolworth production system .it is an enough f program for this macro product against any competition funding available to develop new macro product .( peter mix page 259 ) when the product application start in 4/2/2009 and should be end it three month later around 4/5/2009 has to be ready for pricing and prepare to be in market . Determine and finalise the price list for retailers gt; marketing manager gt; based on info from sales people + industry info from MKIS, relevant macro-environmental Factors gt; price list ready for retailers on/before October 2. Determine pricing strategies gt; marketing manager gt; feedback from salespeople + Nature of product, marketing objectives, etc. gt; by the end of August Pricing : pricing is very important elements in marketing mix or any newShow MoreRelatedMarketing Plan for Woolworth2238 Words   |  9 PagesCOVER PAGE MARKETING PLAN FOR WOOLWORTH FOR ONE YEAR PERIOD NAME | STUDENT NUMBER | ESAN BABATUNDE VICTOR | 21347348 | AFOLABI JOHN OLUWASEUN | 21336715 | ZAKHELE DERRICK NDHLOVU | 21130575 | MAJOR LINDA MDAKANE | 20503699 | Read MoreThe Marketing and Management Decisions of Woolworths Limited730 Words   |  3 PagesINTRODUCTION: The retailer that I have chosen to conduct my development assignment on is Woolworths Limited. An organisation’s marketing and management decisions are affected many factors surrounding the organisations. A study of these factors is a must in order to identify the opportunities and threats which can impact the marketing environment of the company (Kotler, 2009:132). Woolworths, key task is to understand the marketing environment factors that influence the business either positively or negativelyRead MoreWoolworths Analysis : Strategic Marketing Management3081 Words   |  13 Pages WOOLWORTHS ANALYSIS STRATEGIC MARKETING MANAGEMENT REPRESENTED TO SIR. AJAY KUMAR BY ALI ZAFAR MUGHAL (11201449) BIVEK THAKALI RABNAWAZ (11400273)â€Æ' Table Of Contents Mission statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Introduction Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Market Segmentation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay on Marketing research - Woolworths South Africa7372 Words   |  30 Pagesï » ¿The retailer that I have chosen to conduct my research on is Woolworths, which is an established chain of retail stores founded in South Africa. Whilst they operate predominantly in this country, they have a substantial number of franchises and business dealings overseas. Their vast product range includes but is not limited to variable groceries, clothing, homeware and financial services, all of which are superior in quality. [Question 1 – The Existing Gaps Between The Producer and The Consumer] Read MoreAn Analysis Of Woolworths Australia Digital Marketing Strategy1797 Words   |  8 PagesAn Analysis of Woolworths Australia Digital Marketing Strategy Analyzing the Business Decision Woolworths Limited is an Australian retail company. Judging by market share and sales, Woolworths is the largest food and liquor retailer in Australia. The first store was opened on Friday, 5 December 1924, and today Woolworths operates 1000 stores around Australia. Perishable Pundit (2013) writes that from the beginning, Woolworths used daily newspapers to advertise. â€Å"In 1937 they decided to use theRead Morewoolworths case study1490 Words   |  6 Pagesï » ¿Introduction Woolworths is the largest supermarket chain in Australia, and Coles is the main competitor of Woolworths. As Australian supermarket is in the growth stage in product life cycle, Woolworths Supermarket has to evaluate new strategy to maintain its marketing leadership position, such as improve its logical and costumer service efficiency by technology and innovation development. Woolworths has kept the leader position in Australia for more than 80 years, so it has a famous brand recognitionRead MoreWoolworths Retailer in South Africa, Questions and Answers1348 Words   |  5 Pages The retailer that I have chosen to do my research on is Woolworths, which is an established chain of retail stores founded in South Africa. Their vast product range includes but is not limited to variable groceries, clothing, home ware and financial services, all of which are superior in quality. The Existing Gaps Between The seller and the buyer. Retailers can be considered as middlemen or go-betweens, whereby they acquire consumer products from suppliers and then offer these to the public atRead MoreSupermarket Shoppers Always Want A Bargain965 Words   |  4 Pagesshoppers like Woolworths and Coles. The brand of a product is not a big factor for Aldi customers when it comes to making purchasing decisions. Aldi s brand prices are cheaper than both Coles own brand (6%) and Woolworths select brand range (27%).To compete with Aldi ,which is increasingly becoming a threat to the supermarket giants both Coles and Woolworths had strategies. Coles planned to expand its own brand s products to boost growth and as well as compete with its main rival, Woolworths. 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